For a global brand, the domains that matter aren't just the one on the business card. They're the typo one letter off, the version with a hyphen, the country-code domain in a market you're entering next year, and the product name your team hasn't announced yet. When those names sit with someone else, they can be used for phishing, counterfeit sales, traffic diversion or simply leverage. Buying them back is brand protection. Buying them back without being identified is the part most companies get wrong.
Why large brands overpay
A domain owner who gets an email from a Fortune 500 company knows three things immediately: the buyer can pay, the buyer probably needs it, and the buyer's lawyers are busy. The asking price reflects all three. Even a request that comes from an outside law firm often gets traced back to the brand in minutes.
The result is predictable. Names that would trade for a few thousand dollars between investors get quoted at six figures when the buyer is recognizable.
What brand-protection acquisitions usually cover
- Typos and lookalikes. One-letter swaps, doubled letters, missing letters and homoglyphs that phishing campaigns rely on.
- Country-code domains. Your brand in key markets, especially ahead of expansion.
- Product and campaign names. Secured before the announcement, not after.
- Keyword combinations. Your brand plus "login," "support," "shop" or "app," common patterns for impersonation.
- Legacy and acquired brands. Names tied to companies you've bought, which often sit with former owners or lapsed registrants.
Dispute or purchase?
Domain dispute processes such as the UDRP exist for clear cases of bad-faith registration, and they can work well. They also take time, cost legal fees, produce a public decision, and don't apply when the current holder has a legitimate claim, like an older business or a generic-word investor. In those cases a quiet, private purchase is usually faster and more certain. Many brands use both: disputes for obvious abuse, stealth acquisition for everything else.
How a stealth brand-protection program works
- Confidential brief. We sign an NDA and agree the list of target names and priorities with your brand, legal or security team.
- Risk-ranked list. Names in active abusive use come first. Strategic names for upcoming launches come next.
- Owner research. We identify who actually controls each name, past privacy-protected WHOIS.
- Stealth outreach. Every approach goes out under TastyName's name. We never expose the buyer's identity.
- Escrow and transfer. Each name closes through Escrow.com or the marketplace's checkout and lands in your registrar account or with your corporate domain manager.
One point of contact, one confidential process
TastyName only works for buyers. We hold no domain inventory and take no seller listings, so our only job is getting your names at a fair price without your company being named. Fees are 15% on close with a $1,500 minimum per acquisition, negotiable for programs and deals over $500,000.